“You may compete to the full extent of your capabilities, but you may not
- hunt down your competitors,
- destroy their food, or
- deny them access to food.
“You may compete to the full extent of your capabilities, but you may not

This is a really genius pop-up book. It is amazing to see where these have come. What is also amazing, is how viral marketing can promote a product. This book won’t be released until October of 2008, and without hitting a shelf and with nearly no money close to 400,000 people have been impressed by this video.