With this post, I send many apologies for the time between this and the last post. I hope you won’t hold a grudge. A great friend of mine sent me this video a couple of days ago thinking that it would be good for a discussion, and I agree. What I find most interesting about this concept is:
This is a really genius pop-up book. It is amazing to see where these have come. What is also amazing, is how viral marketing can promote a product. This book won’t be released until October of 2008, and without hitting a shelf and with nearly no money close to 400,000 people have been impressed by this video.
Tonight between 8 p.m. and 9 p.m., your local time, turn off your lights to show that you care about climate change. Earth Hour is an event that started in Sydney in 2007, where 2100 companies joined in for the energy-saving 60 minutes. Today, the event goes global. Read more…